I often talk about knowing your ‘Big Why‘ when it comes to achieving your goals. Knowing your Big Why keeps you motivated and on track. It provides purpose.

When I ask entrepreneurs what their Big Why is, once we get past the superficial and the material, the most often cited Big Why is freedom. Freedom to work the way you want, when you want. The freedom to spend more time with your families, attend school events or to travel the world. You want freedom from being told what to do, how to do it and when to do it.

But freedom can be a bit of a double edged sword for you, the entrepreneur. Because with freedom comes choice and with choice comes indecision and with indecision comes procrastination, the entrepreneur’s mightiest opponent.

With freedom comes choice

Many of you yearn for freedom without realising that for the most part you already have it. If you are reading this and when compared to women living in overbearing male dominated regimes or remote tribal communities you have quite a lot of freedom. You are free to read, to learn, to research. You are free to travel, to move or to stay put. You are free to marry, to not marry, to divorce. You are free to work or not work.

When we say freedom what most of us mean is autonomy, independence and choice.

Choice comes because compared to your ancestors technology gives you choice of what to learn and how to learn. Endless choice.

Choice comes because compared to previous generations you can choose from hundreds of TV channels, limitless books and numerous games to play.

Choice comes because now you are no longer employed there is no-one telling you what to do, when to do it or how to do it. It’s entirely up to you.

That’s what you wanted right?

So when you woke up this morning and embarked upon your entrepreneurial day you were faced with the choice to watch TV (on your actual televesion, computer , tablet or smart phone)

OR read a book (digital or print)

OR do a workout (at the gym, via a DVD or online)

OR check your email (on your laptop, tablet, desktop or smart phone)

OR chat to someone (via Messenger, text, on the phone or in person)

OR check social media (Facebook, Twitter, Instagram or Pinterest)

OR do some work (and where do you even start with that!).

With choice comes indecision

So which did you decide to do? Did you narrow it down to checking email OR doing some work?

Did you narrow it down to doing a workout OR reading that inspirational book you’d been meaning to get to?

Did you decide you were either going to check your social media OR do some work?

And once you’d narrowed it down to one broad category of activity did you then decide to check Facebook first OR Twitter?

Did you decide to go for a bike ride OR do yoga?

Did you decide to check your work emails OR your personal emails?

The effect of freedom on the entrepreneur

With indecision comes procrastination

OR did you struggle to make any decision at all?

Were you completely overwhelmed by all this freedom.

By your total independence and complete autonomy.

So totally and utterly overwhelmed that you did nothing at all.

Apart from checking Facebook. And Instagram. And Twitter.

Then checking them again.

Freedom is a double-edged sword

So you can see that all this freedom you are all longing for is a double-edged sword. Be careful what you wish for as they say.

Yes freedom comes with all the wonderful things that we long for and more.

Are you sure you can handle it?

Are you ready for it?

Don’t worry I’m not trying to get you to rush straight back into your previous role as a slave to the corporation. But realising that with freedom comes greater personal responsibility is a huge step toward building a better business.

Whatever you do, do something. Decide and do it now.

Be prepared. Have some nifty tricks and handy tools up your sleeve to tackle indecision and procrastination.

More on those in future posts…..



PS Do let me know how you handle all the freedom you now have. Do you enjoy it or does it overwhelm you? Have you learned how to tackle indecision and procrastination? Let me know in the comments below.