Empowering Brilliant Women in BusinessMindset. Marketing. Management
Are you a Brainy Girl?
This site is for high-flying women that have ditched their employee status as a corporate high-flyer, academic, doctor, lawyer, etc. to build their own dream. It’s for Brainy Girls in business and aspiring female entrepreneurs. It’s for women who want the freedom and control you only get when you take the reins yourself.
The way you think about your business determines the actions you take and how effective they are. I use the latest principles from psychology and neuroscience to help you understand the mindset it takes to run a successful business and to understand the mindset of your clients and customers.
Do you struggle with marketing? Marketing isn’t sales. Marketing isn’t advertising. Marketing isn’t social media. Marketing is the strategy you put in place so that you sell the right product or service to the right people in the right place at the right time and the right price. Our Brainy Girl MBA teaches you everything you need to know about the foundations of marketing.
Are you running your business or is your business running rings around you? Do you think that people that run their own business have special qualities that you don’t? They don’t – but successful female entrepreneurs know that running a business is all about management. Managing your time, your finances, your marketing strategy, your work-life balance and your stress levels too!
Let me tell you a story. About 24 years ago a sixteen year old girl was desperate for a part-time job so that she could afford to do the things sixteen year old girls like to do. Finally her prayers were answered when a Home for Retired Clergy opened in her small...read more
In the last of this three part series celebrating inspirational women I decided to tell you about not one but five inspirational women, past and present. Here’s a summary of the lessons you can learn from 5 inspirational women in STEM. You can read more about each of...read more
Last week I launched a 3 part series ‘Lessons we can learn from….’ To celebrate International Women’s Day on March 8th. In the second of the series I take a look at Marie Curie. Winner of two Nobel Prizes for her work on the therapeutic benefits of Radium, she...read more