Empowering Brilliant Women in BusinessMindset. Marketing. Management
Are you a Brainy Girl?
This site is for high-flying women that have ditched their employee status as a corporate high-flyer, academic, doctor, lawyer, etc. to build their own dream. It’s for Brainy Girls in business and aspiring female entrepreneurs. It’s for women who want the freedom and control you only get when you take the reins yourself.
The way you think about your business determines the actions you take and how effective they are. I use the latest principles from psychology and neuroscience to help you understand the mindset it takes to run a successful business and to understand the mindset of your clients and customers.
Do you struggle with marketing? Marketing isn’t sales. Marketing isn’t advertising. Marketing isn’t social media. Marketing is the strategy you put in place so that you sell the right product or service to the right people in the right place at the right time and the right price. Our Brainy Girl MBA teaches you everything you need to know about the foundations of marketing.
Are you running your business or is your business running rings around you? Do you think that people that run their own business have special qualities that you don’t? They don’t – but successful female entrepreneurs know that running a business is all about management. Managing your time, your finances, your marketing strategy, your work-life balance and your stress levels too!
Are you struggling to achieve the goals you set for yourself? There are several reasons we don’t achieve our goals. We’re not motivated enough. We’re not committed enough. We don’t break them down into chunks that are manageable enough and we...read more
I often talk about knowing your ‘Big Why‘ when it comes to achieving your goals. Knowing your Big Why keeps you motivated and on track. It provides purpose. When I ask entrepreneurs what their Big Why is, once we get past the superficial and the material,...read more
It’s difficult enough dealing with our own internal critic but what do you do when faced with real life outer critics – the people often referred to as naysayers? Just in case you aren’t quite sure a naysayer is someone who is unnecessarily negative,...read more