Empowering Brilliant Women in BusinessMindset. Marketing. Management
Are you a Brainy Girl?
This site is for high-flying women that have ditched their employee status as a corporate high-flyer, academic, doctor, lawyer, etc. to build their own dream. It’s for Brainy Girls in business and aspiring female entrepreneurs. It’s for women who want the freedom and control you only get when you take the reins yourself.
The way you think about your business determines the actions you take and how effective they are. I use the latest principles from psychology and neuroscience to help you understand the mindset it takes to run a successful business and to understand the mindset of your clients and customers.
Do you struggle with marketing? Marketing isn’t sales. Marketing isn’t advertising. Marketing isn’t social media. Marketing is the strategy you put in place so that you sell the right product or service to the right people in the right place at the right time and the right price. Our Brainy Girl MBA teaches you everything you need to know about the foundations of marketing.
Are you running your business or is your business running rings around you? Do you think that people that run their own business have special qualities that you don’t? They don’t – but successful female entrepreneurs know that running a business is all about management. Managing your time, your finances, your marketing strategy, your work-life balance and your stress levels too!
Working with women entrepreneurs I often hear the term ‘heart-centred’ business. They tell me they’re running a 'heart-centred' business or they want to run a 'heart-centred' business. There's nothing wrong with wanting to run a business 'from your heart' but all too...read more
Have you ever been in the situation where you simply can’t make a decision about something? Perhaps you can’t decide if to give up your successful professional career to start your own business. Perhaps you can’t decide what business to start....read more
So yesterday I was sitting in a queue at some temporary traffic lights put up because one side of the road near my daughter’s school was closed while they resurfaced it. I knew the traffic lights were there so I’d set off early to give myself the...read more